Something to think about in 2009...

I’ve seen some trade stories recently that made me think “how the heck is this supposed to inspire and motivate travel professionals?” While some of it was simply reporting, the negative spin writers choose to insert can be overwhelming. Unfortunately, many travel professionals will read right into it and regurgitate what they’ve read to friends and colleagues, triggering hopelessness and despair. Others, however, will shrug it off and embrace the challenge that lies ahead. I encourage you to think positively. You know your business and your clients; you know your market. But maybe ideas from others can help?

We’ve launched is brand new VTC Blog to give us an outlet to communicate and share our ideas. The first topic and exercise I wanted us to focus on is the business year ahead. If you had to guess, how do you think your business will do this year? Ignore all of the talking heads, unrealistically positive, and “doom and gloom” stories. What do you truly think? Is there nothing to look forward to? Do you think there’s business to save? Or is there plenty of opportunity out there?

The Exercise
When you’re able to answer that question, write down the bullet points that support it. If you find that an overwhelming amount of your supporting bullets are negative, prepare to fail. If you find that an overwhelming amount of your supporting bullets are positive, prepare to succeed. If you find that it’s split 50/50, repeat the exercise. Post some of your bullet responses below.

Chris Flores
Product Manager, VTC Program